Preparing Files for Print
Always specify color as it will be produced.
If you're only using black ink, specify colors using a grayscale value. For full color jobs, use process color. For spot color jobs, specify the exact PMS color. Do not mix spot and process colors unless the piece should be printed that way.
Include all fonts or convert all type to outlines.
If your application allows type to be converted to outlines, do that, unless the text may require a last-minute change. If it can't or shouldn't be converted, include all typefaces, even common ones. We may have a different version of Times New Roman, for example, than you used. Don't forget to include any fonts used in linked or embedded files!
Include all files
Whenever possible, link image files instead of embedding them and include the original files with the job. If a file is embedded, we may not be able to fix any errors that arise. In such cases, those missing files could delay production.
Never use "faux" typefaces!
Many application will allow you to make a typeface bold, italic, or bold italic even if such a version does not exist. While it may print out fine on your printer, it won't work for production. If you don't like the way the typeface looks, switch typefaces! Don't try to make it be something it isn't.
Check your image resolution
All images need to be 300 dpi for best results. If you're using Adobe Illustrator or other vector images, that's not a problem. They can be scaled up and down as needed. But photos and similar files can't, or they develop the saw-toothed edges known as "jaggies." And remember, if your image is scaled up, you need a higher resolution original image. If your image is enlarged to 200%, it should be 600 dpi, not 300!
Check your spot colors
Your files should have one spot color for each color to be printed, not two or three different names for the same color. Try creating any vector graphics first. Once they are imported into the main document, the spot color will appear in the color list and you can use it. Also remove any unused colors.
Be careful about your screen percentages
Do not use any screens below 5%; they will disappear. Likewise, any screen value above 95% will be nearly indistinguishable from a solid.
Allow time for proofing
We do not produce any jobs without a proof. Proofs are required whether you supply the files or we create the job from scratch..
6057 New Peachtree Road • Doraville, Georgia 30340 • 770.458.7454